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The Sound of Leadership: Effective Public Speaking Draws on Ethological Signals Associated With Authority
Conference proceeding   Open access

The Sound of Leadership: Effective Public Speaking Draws on Ethological Signals Associated With Authority

Bradley Alan Almond and Joshua Albrecht
Proceedings of the ICMPC-ESCOM 2018 Joint Conference, pp.20-24
2018
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Abstract

In this paper we present the results of a study of leader speech based upon the respondent ratings of good leadership within a pairwise comparison tournament of short audio excerpts of TED talks. While we find significant agreement among respondents with respect to which clips were better than others, we do not find unequivocal support for our hypotheses that mid-level auditory cues consistent with ethological assumptions provide significant influence over and above cultural factors such as regional accent, gender, and ethnicity. Three possibilities for these results are briefly considered and explored, including the influence of semantic content, low-level auditory information, or the artifactual influence of data aggregation across participants.

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