Truth Or Dare: Do People Behave Differently in Social Risk Vs. Financial Risk? the Inherent Difference Between Financial and Social Risk

Sunme Lee; Catherine Cole; Dhananjay Nayakankuppam

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Truth Or Dare: Do People Behave Differently in Social Risk Vs. Financial Risk? the Inherent Difference Between Financial and Social Risk

Conference proceeding

Peer reviewed

Truth Or Dare: Do People Behave Differently in Social Risk Vs. Financial Risk? the Inherent Difference Between Financial and Social Risk

Sunme Lee, Catherine Cole and Dhananjay Nayakankuppam

Advances in Consumer Research, Vol.48, p.1206

01/01/2020

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Abstract

Lee t al discuss studies which examine systematic differences in risk preferences between financial and social contexts. People tend to be loss averse in the financial domain but gain averse in the social domain i.e., more (less) risk-seeking in the gain frame than in the loss (gain) frame in the social (financial) domain.

Financial management

Risk assessment

Systematic review

Details

Title: Subtitle: Truth Or Dare: Do People Behave Differently in Social Risk Vs. Financial Risk? the Inherent Difference Between Financial and Social Risk
Creators: Sunme Lee
Catherine Cole
Dhananjay Nayakankuppam
Resource Type: Conference proceeding
Publication Details: Advances in Consumer Research, Vol.48, p.1206
Publisher: Association for Consumer Research
ISSN: 0098-9258
Language: English
Date published: 01/01/2020
Academic Unit: Marketing
Record Identifier: 9984380607602771

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