Conference proceeding
Two Different Paths, One Destination: How Money-Views and Self-Views Jointly Influence Saving Behavior
Advances in Consumer Research, Vol.43, p.592
01/01/2015
Abstract
This research suggests that how consumers' view of money, either as a means or an end, will result in systematically different preferences in their saving strategies. We further suggest that, when money- and self-views are aligned, consumers are more likely to make savings-oriented decisions.
Details
- Title: Subtitle
- Two Different Paths, One Destination: How Money-Views and Self-Views Jointly Influence Saving Behavior
- Creators
- Min KimHaipeng (Allan ChenYanliu Huang
- Resource Type
- Conference proceeding
- Publication Details
- Advances in Consumer Research, Vol.43, p.592
- Publisher
- Association for Consumer Research
- ISSN
- 0098-9258
- Language
- English
- Date published
- 01/01/2015
- Academic Unit
- Marketing
- Record Identifier
- 9984618499902771
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