Watch Out! How Strikethrough Price Crosses Out Purchase Intention

Conference proceeding

Peer reviewed

Jintao Zhang, Yuna Choe and Allan Chen

Advances in consumer research, Vol.50, pp.279-280

Advances in Consumer Research

2022

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Title: Subtitle: Watch Out! How Strikethrough Price Crosses Out Purchase Intention
Creators: Jintao Zhang - Drexel University
Yuna Choe - Univ North Texas, Denton, TX 76203 USA
Allan Chen - University of Kentucky
Contributors: G Eckhardt (Editor)
R Hamilton (Editor)
H Chen (Editor)
Resource Type: Conference proceeding
Publication Details: Advances in consumer research, Vol.50, pp.279-280
Series: Advances in Consumer Research
ISSN: 0098-9258
Publisher: Assoc Consumer Research
Number of pages: 2
Language: English
Date published: 2022
Academic Unit: Marketing
Record Identifier: 9984687786602771

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