What Two Wrongs Make Alright: Examining the Psychological Factors Underlying the Tendency to Temper Judgments of Intoxicated People

Kelly Goldsmith; Hal Hershfield; Chelsea Galoni

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What Two Wrongs Make Alright: Examining the Psychological Factors Underlying the Tendency to Temper Judgments of Intoxicated People

Conference proceeding

Peer reviewed

What Two Wrongs Make Alright: Examining the Psychological Factors Underlying the Tendency to Temper Judgments of Intoxicated People

Kelly Goldsmith, Hal Hershfield and Chelsea Galoni

Advances in Consumer Research, Vol.45, p.248

01/01/2017

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Abstract

We reveal that the negative signal from a deviant behavior is seen as less diagnostic of underlying individual traits under a condition that is itself often considered deviant-intoxication. Further, we reveal that when the behavior is psychologically distant, intoxication attenuates negative judgments through a shift in dispositional attributions.

Aggressiveness

Deviance

Drunkenness

Psychological aspects

Details

Title: Subtitle: What Two Wrongs Make Alright: Examining the Psychological Factors Underlying the Tendency to Temper Judgments of Intoxicated People
Creators: Kelly Goldsmith
Hal Hershfield
Chelsea Galoni
Resource Type: Conference proceeding
Publication Details: Advances in Consumer Research, Vol.45, p.248
Publisher: Association for Consumer Research
ISSN: 0098-9258
Language: English
Date published: 01/01/2017
Academic Unit: Marketing
Record Identifier: 9984380614502771

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