When Objects Are Not Contagious: Distinguishing Between Essence, Contagion, and Authenticity

Chelsea Galoni; Brendan Strejcek; Kent Grayson

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When Objects Are Not Contagious: Distinguishing Between Essence, Contagion, and Authenticity

Conference proceeding

Peer reviewed

When Objects Are Not Contagious: Distinguishing Between Essence, Contagion, and Authenticity

Chelsea Galoni, Brendan Strejcek and Kent Grayson

Advances in Consumer Research, Vol.43, p.785

01/01/2015

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Abstract

Predicated on the law of contagion and psychological essentialism, we demonstrate preliminary evidence that a source can only be contagious, thus able to transfer essence, if it is involved in a meaningful process with a target object.

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Details

Title: Subtitle: When Objects Are Not Contagious: Distinguishing Between Essence, Contagion, and Authenticity
Creators: Chelsea Galoni
Brendan Strejcek
Kent Grayson
Resource Type: Conference proceeding
Publication Details: Advances in Consumer Research, Vol.43, p.785
Publisher: Association for Consumer Research
ISSN: 0098-9258
Language: English
Date published: 01/01/2015
Academic Unit: Marketing
Record Identifier: 9984380582702771

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