Conference proceeding
Your Lay Beliefs About Your Personality Predict Your Political Ideology
Advances in Consumer Research, Vol.45, p.727
01/01/2017
Abstract
The current research proposes that an individual’s implicit self-theory affects his/her political ideology. We show that entity theorists feel greater personal control over their environment, thereby supporting conservatism. On the contrary, incremental theorists feel lower personal control, thereby supporting liberalism.
Details
- Title: Subtitle
- Your Lay Beliefs About Your Personality Predict Your Political Ideology
- Creators
- JaeHwan KwonClaire KimDhananjay NayakankuppamAdam Duhachek
- Resource Type
- Conference proceeding
- Publication Details
- Advances in Consumer Research, Vol.45, p.727
- Publisher
- Association for Consumer Research
- ISSN
- 0098-9258
- Language
- English
- Date published
- 01/01/2017
- Academic Unit
- Marketing
- Record Identifier
- 9984380599902771
Metrics
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