This creative thesis consists of an analytical introduction followed by La corriente, a novel about Andrés, a popular video game streamer whose life revolves around performing for an online audience. Though he has financial success, he faces deep loneliness and struggles with his identity, trapped in an industry that turns personal interaction into a business. Streaming platforms promise community but often leave creators isolated, their labor seamlessly blending with entertainment consumption. Andrés, exhausted by his persona, “ElPrimoHermano”, wants to quit. However, an invitation to TwitchCon in Tokyo complicates his decision. In the months leading up to the event, he seeks psychological help through an AI therapist and becomes obsessed with a small streamer who represents everything he feels he has lost. The novel explores the rise of digital entertainment as an extension of work. Drawing from cultural theorists, it examines how platforms like Twitch profit from relationships between creators and audiences. Through Andrés’ story, La corriente questions whether digital spaces truly democratize voices or simply replicate existing power structures. The novel invites readers to reflect on the consequences of living a life shaped entirely for public consumption, where every moment can be monetized but genuine human connection remains elusive.