A new approach to product concept evaluation, the share of choice model
William Carl Rodgers
University of Iowa
Doctor of Philosophy (PhD), University of Iowa
1978
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Details
Title: Subtitle
A new approach to product concept evaluation, the share of choice model
Creators
William Carl Rodgers - University of Iowa
Resource Type
Dissertation
Degree Awarded
Doctor of Philosophy (PhD), University of Iowa
Publisher
University of Iowa
Number of pages
vii, 125 leaves
Copyright
Copyright 1978 William Carl Rodgers
Comment
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