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This dissertation examined the everyday use of different media including traditional and online U.S. and Korean media in building and maintaining identity of Korean married immigrant women. Online survey and interviews revealed that some aspects of my participants' media consumption habits and their relationship to acceptance to American culture and affinity for Korean identity are explained well with the new assimilation theory. Korean married immigrant women with U.S. citizenship, high income and education level were more likely to accept American cultural values. Furthermore, Korean immigrant women were more likely to be married to a Korean spouse. On the other hand, interviews revealed that immigrants with low socioeconomic status may prefer (or have no choice but) not to assimilate fully into the middle-class White society.