Logo image
Effects of congruity and incongruity on perceived source credibility, message acceptance, and communicator encoding performance
Dissertation   Open access

Effects of congruity and incongruity on perceived source credibility, message acceptance, and communicator encoding performance

Lynn Erwin Atwood
University of Iowa
Doctor of Philosophy (PhD), University of Iowa
1965
pdf
t1965_a887DownloadView
Open Access Free to read and download

Abstract

Journalism

Details

Metrics

1 Record Views
Logo image