Essays on fundraising through crowdfunding and initial coin offering (ICO)
Abstract
Details
- Title: Subtitle
- Essays on fundraising through crowdfunding and initial coin offering (ICO)
- Creators
- Maryam Rahmani Moghaddam
- Contributors
- Weiguo (Patrick) Fan (Advisor)Tong Wang (Committee Member)Kang Zhao (Committee Member)Sanvesh Srivastava (Committee Member)Amrita Nain (Committee Member)
- Resource Type
- Dissertation
- Degree Awarded
- Doctor of Philosophy (PhD), University of Iowa
- Degree in
- Business Administration (Business Analytics)
- Date degree season
- Summer 2022
- DOI
- 10.25820/etd.006835
- Publisher
- University of Iowa
- Number of pages
- xii, 148 pages
- Copyright
- Copyright 2022 Maryam Rahmani Moghaddam
- Language
- English
- Description illustrations
- illustrations (some color), tables, graphs
- Description bibliographic
- Includes bibliographical references.
- Public Abstract (ETD)
Fundraising is an imperative phase in developing startups which ensures their success. Entrepreneurs usually seek funding from multiple sources such as family and friends, financial institutions, angel investors, and so on. It is also possible to raise funds directly from the crowd. Through crowdfunding and initial coin offering (ICOs), entrepreneurs are able to raise capital from the crowd. These entrepreneurs present their startups through the information they provide on their webpages. Videos, text, and images are the types of information provided on crowdfunding platforms such as Kickstarter. Concerning ICO startups, whitepapers are the primary source of information.
In this dissertation we analyze different types of information provided by the campaign creators to understand the factors affecting their startups. In the first essay of this dissertation, we examine the impact of the structure of ICO whitepapers on the number of backers attracted. In the second essay, we study how crowdfunding campaigns can affect each other through learning and competition. In the third essay, the focus is on the analysis of Kickstarter pitch videos. Throughout this essay, we examine the contribution of different themes present in these videos to the fundraising outcome of the campaign.
- Academic Unit
- Tippie College of Business
- Record Identifier
- 9984285346202771