'I am roller derby': a case study of layered impression management

I explore how we can become invested in the public image of an organization. When we do, we choose behaviors in an attempt to shape the way others see the organization. We do this for our own personal image, as well. We have a sense of who we are, and we want others to see us that way, so we act to shape others’ images of us.

I also explore how we manage others’ impressions of us and our organizations. We use specific, predictable strategies to change the way others see us. I use roller derby as a case study for this exploration. It is an ideal environment to see these processes in action because it is a volunteer organization in which individuals actively seek to create a transformative environment for women.