Perception, preference, and consumer brand choice behavior: a multidimensional scaling approach
Chemuduri L Narayana
University of Iowa
Doctor of Philosophy (PhD), University of Iowa
1972
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Details
Title: Subtitle
Perception, preference, and consumer brand choice behavior: a multidimensional scaling approach
Creators
Chemuduri L Narayana - University of Iowa
Resource Type
Dissertation
Degree Awarded
Doctor of Philosophy (PhD), University of Iowa
Publisher
University of Iowa
Number of pages
vi, 121 leaves
Copyright
Copyright 1972 Chemuduri L Narayana
Comment
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