The localization of chain food stores - an analysis of the chain store managers' control over their stores' marketing mix and the factors that influence the amount of this control

Dissertation

George Jude Kress

University of Iowa

Doctor of Philosophy (PhD), University of Iowa

1967

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Title: Subtitle: The localization of chain food stores - an analysis of the chain store managers' control over their stores' marketing mix and the factors that influence the amount of this control
Creators: George Jude Kress - University of Iowa
Resource Type: Dissertation
Degree Awarded: Doctor of Philosophy (PhD), University of Iowa
Publisher: University of Iowa
Number of pages: x, 203 leaves
Copyright: Copyright 1967 George Jude Kress
Comment: This PDF was created as part of a mass digitization project. If you encounter image quality issues affecting usability, please contact lib-digitization@uiowa.edu.
Language: English
Date copyrighted: 1967
Academic Unit: Thesis and Dissertation Archive
Record Identifier: 9985152724002771

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