This article talks about how to take a simple product design and make it into a larger business. It gives an overview of exhibiting at the world’s largest design fair in Milan, Italy, and what the response was from the exhibition. The result of the exhibition led to a larger photographic and narrative marketing that the design industry is really putting emphasis on. Becoming a successful professional requires not only being a good designer but also being an entrepreneur. The entrepreneurial path leading to a larger business project forms its identity through manufacturing and sustainable processes.
Thesis
Design for business and marketing
University of Iowa
Master of Fine Arts (MFA), University of Iowa
Spring 2018
DOI: 10.17077/etd.i39qjcrl
Abstract
Details
- Title: Subtitle
- Design for business and marketing
- Creators
- Vakhtangi Darjania - University of Iowa
- Contributors
- Monica Correia (Advisor)Steve McGuire (Committee Member)Robert Odell Bork (Committee Member)Kee-Ho Yuen (Committee Member)
- Resource Type
- Thesis
- Degree Awarded
- Master of Fine Arts (MFA), University of Iowa
- Degree in
- Art
- Date degree season
- Spring 2018
- DOI
- 10.17077/etd.i39qjcrl
- Publisher
- University of Iowa
- Number of pages
- v, 21 pages
- Copyright
- Copyright © 2018 Vakhtangi Darjania
- Language
- English
- Description illustrations
- color illustrations
- Public Abstract (ETD)
This article talks about how to take a simple product design and make it into a larger business. It gives an overview of exhibiting at the world’s largest design fair in Milan, Italy, and what the response was from the exhibition. The result of the exhibition led to a larger photographic and narrative marketing that the design industry is really putting emphasis on. Becoming a successful professional requires not only being a good designer but also being an entrepreneur. The entrepreneurial path leading to a larger business project forms its identity through manufacturing and sustainable processes.
- Academic Unit
- School of Art, Art History, and Design
- Record Identifier
- 9983776608202771
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