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A Model Depicting the Retail Food Environment and Customer Interactions: Components, Outcomes, and Future Directions
Journal article   Open access   Peer reviewed

A Model Depicting the Retail Food Environment and Customer Interactions: Components, Outcomes, and Future Directions

Megan R. Winkler, Shannon N. Zenk, Barbara Baquero, Elizabeth Anderson Steeves, Sheila E. Fleischhacker, Joel Gittelsohn, Lucia A Leone and Elizabeth F. Racine
International journal of environmental research and public health, Vol.17(20), pp.1-21
10/01/2020
DOI: 10.3390/ijerph17207591
PMCID: PMC7589434
PMID: 33086537
url
https://doi.org/10.3390/ijerph17207591View
Published (Version of record) Open Access

Abstract

The retail food environment (RFE) has important implications for dietary intake and health, and dramatic changes in RFEs have been observed over the past few decades and years. Prior conceptual models of the RFE and its relationships with health and behavior have played an important role in guiding research; yet, the convergence of RFE changes and scientific advances in the field suggest the time is ripe to revisit this conceptualization. In this paper, we propose the Retail Food Environment and Customer Interaction Model to convey the evolving variety of factors and relationships that convene to influence food choice at the point of purchase. The model details specific components of the RFE, including business approaches, actors, sources, and the customer retail experience; describes individual, interpersonal, and household characteristics that affect customer purchasing; highlights the macro-level contexts (e.g., communities and nations) in which the RFE and customers behave; and addresses the wide-ranging outcomes produced by RFEs and customers, including: population health, food security, food justice, environmental sustainability, and business sustainability. We believe the proposed conceptualization helps to (1) provide broad implications for future research and (2) further highlight the need for transdisciplinary collaborations to ultimately improve a range of critical population outcomes.
dietary intake environment food purchasing behavior grocery store restaurant retail

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