Journal article
A Model of Latent Symmetry in Cross Price Elasticities
Marketing letters, Vol.3(2), pp.157-169
04/1992
DOI: 10.1007/BF00993995
Abstract
This paper develops the Latent Symmetric Elasticity Structure (LSES), a market share price elasticity model which allows elasticities to be decomposed into two components: a symmetric substitution index revealing the strength of competition between brand pairs, and a brand-specific coefficient revealing the overall impact of a brand on its competitors. An application of the model to unconstrained cross price elasticities shows that brand-price competition in one market is well-represented by a LSES model in which brand substitutability and elasticity asymmetry are related to average price level.
Details
- Title: Subtitle
- A Model of Latent Symmetry in Cross Price Elasticities
- Creators
- Gary J. Russell - Vanderbilt University
- Resource Type
- Journal article
- Publication Details
- Marketing letters, Vol.3(2), pp.157-169
- Publisher
- Kluwer Academic Publishers
- DOI
- 10.1007/BF00993995
- ISSN
- 0923-0645
- eISSN
- 1573-059X
- Language
- English
- Date published
- 04/1992
- Academic Unit
- Marketing
- Record Identifier
- 9984380535802771
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