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A Multi-Dimensional Approach to Measuring News Media Literacy
Journal article   Open access   Peer reviewed

A Multi-Dimensional Approach to Measuring News Media Literacy

Emily Vraga, Melissa Tully, John Kotcher, Anne-Bennett Smithson and Melissa Broeckelman-Post
The journal of media literacy education, Vol.7(3), p.41
2015
DOI: 10.23860/jmle-7-3-4
url
https://doi.org/10.23860/jmle-7-3-4View
Published (Version of record) Open Access

Abstract

Measuring news media literacy is important in order for it to thrive in a variety of educational and civic contexts. This research builds on existing measures of news media literacy and two new scales are presented that measure self-perceived media literacy (SPML) and perceptions of the value of media literacy (VML). Research with a larger sample of college undergraduate students and a smaller sample of adults enabled the validation of these measures. Results confirm the value of conceptualizing news media literacy using the theoretical subcomponents of authors & audiences, messages & meaning, and representation & realities. The VML scale, in particular, proved especially consequential in predicting knowledge about and attitudes towards the media.

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