Journal article
A New Paradigm For Studying The Economic And Behavioral Consequences Of Framing Health-Related Decisions
The international business & economics research journal, Vol.2(9), pp.25-32
02/28/2011
DOI: 10.19030/iber.v2i9.3837
Abstract
Traditional attribute framing effects occur when the same object is evaluated differently depending on whether a particular attribute is labeled or framed in positive or negative terms. For example, in one of our earlier studies, 80% lean ground beef was evaluated more favorably and was worth 8 cents more per pound than 20% fat ground beef. In the present study of health-related judgments and decisions, attribute framing effects were extended to situations where consumers had to infer framing valence depending on whether ones health status was described in comparison to a lower standard or a higher standard of reference. For example, a persons health status was rated higher when the same level of vitamin intake was stated in terms of its distance above an established low-protection level compared to when it was stated in terms of its distance below an established high-protection level.
Details
- Title: Subtitle
- A New Paradigm For Studying The Economic And Behavioral Consequences Of Framing Health-Related Decisions
- Creators
- Irwin P. Levin - University of IowaMarco Lauriola - Sapienza University of Rome
- Resource Type
- Journal article
- Publication Details
- The international business & economics research journal, Vol.2(9), pp.25-32
- DOI
- 10.19030/iber.v2i9.3837
- ISSN
- 1535-0754
- eISSN
- 2157-9393
- Language
- English
- Date published
- 02/28/2011
- Academic Unit
- Marketing; Psychological and Brain Sciences
- Record Identifier
- 9984963188902771
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