A Normative Model for Marketing Planning

Journal article

Peer reviewed

Randall L. Schultz and Joe A. Dodson

Simulation & games, Vol.5(4), pp.363-382

12/1974

DOI: 10.1177/104687817400500402

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Title: Subtitle: A Normative Model for Marketing Planning
Creators: Randall L. Schultz - Purdua University
Joe A. Dodson - Northwestern University
Resource Type: Journal article
Publication Details: Simulation & games, Vol.5(4), pp.363-382
DOI: 10.1177/104687817400500402
ISSN: 0037-5500
eISSN: 1552-826X
Number of pages: 20
Language: English
Date published: 12/1974
Academic Unit: Marketing
Record Identifier: 9984963098102771

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