A framework for transforming the professional identity and brand image of All Nurses as Leaders

M Lindell Joseph; Judi Allyn Godsey; Tom Hayes; Jitana Bagomolny; Sarah-Jane Beaudry; Marianne Biangone; Janice Brewington; Paulette Anest; Nelda Godfrey; Dan Lose; Erik Martin; Scott Ollerman; Terry Siek; Julee Thompson; Terry Valiga

doi:10.1016/j.outlook.2023.102051

Back

Journal article

Peer reviewed

A framework for transforming the professional identity and brand image of All Nurses as Leaders

M Lindell Joseph, Judi Allyn Godsey, Tom Hayes, Jitana Bagomolny, Sarah-Jane Beaudry, Marianne Biangone, Janice Brewington, Paulette Anest, Nelda Godfrey, Dan Lose, …

Nursing Outlook, Vol.71(6), 102051

11/01/2023

DOI: 10.1016/j.outlook.2023.102051

PMID: 37804575

Files and links (1)

url

https://escholarship.org/content/qt77t746wp/qt77t746wp.pdfView

Open Access

Abstract

Background The professional identity and brand image of nurses as leaders have not kept pace with the roles and scope of contemporary nursing practice. Purpose To provide a framework to transform the professional identity and brand image of nursing from a caring discipline to one of leaders. Methods A Consensus Development Workgroup (CDW) design was used between the International Society for Professional Identity in Nursing (ISPIN) and the Institute for Brand Image of Nursing (IBIN) to advance the concept of All Nurses as Leaders across all settings and the public domain. Discussion The goal is to occupy a position in the minds of all stakeholders that differentiates nursing in a manner that is positive, relevant, accurate, desirable, and consistent over time. Conclusion Current outcomes are endorsements, evidence-based strategies, and a framework to deconstruct the current brand image and align it with the desired brand image of All Nurses as Leaders.

Nursing

Brand image

Health Sciences

Health Services and Systems

Humans

Lack of influence

Nurse as leader

Nurses

Professional identity in nursing

Social Identification

Details

Title: Subtitle: A framework for transforming the professional identity and brand image of All Nurses as Leaders
Creators: M Lindell Joseph - University of Iowa
Judi Allyn Godsey - University of Kentucky
Tom Hayes - Xavier University
Jitana Bagomolny
Sarah-Jane Beaudry - Université de Saint-Boniface
Marianne Biangone - University of California, San Francisco
Janice Brewington - National League for Nursing
Paulette Anest - AMN Healthcare (United States)
Nelda Godfrey - University of Kansas Medical Center
Dan Lose - University of Iowa
Erik Martin - Norton Women's and Children's Hospital
Scott Ollerman
Terry Siek - Hays Medical Center
Julee Thompson
Terry Valiga - Duke University
Resource Type: Journal article
Publication Details: Nursing Outlook, Vol.71(6), 102051
DOI: 10.1016/j.outlook.2023.102051
PMID: 37804575
NLM abbreviation: Nurs Outlook
ISSN: 0029-6554
eISSN: 1528-3968
Publisher: Elsevier; NEW YORK
Language: English
Date published: 11/01/2023
Academic Unit: Nursing
Record Identifier: 9984843602902771

Metrics

8 Record Views