Journal article
A medical device distribution network design strategic planning process and optimisation model
International journal of data analysis techniques and strategies, Vol.16(2), pp.126-161
01/01/2024
DOI: 10.1504/IJDATS.2024.137858
Abstract
In this research study, we propose a strategic network design planning approach for the medical device industry that utilises a profit maximising optimisation model, innovative data pre-processing methods, and product pricing sensitivity analyses. This process provides decision support for planning the design of flexible, responsive physical networks, and for improving inventory deployment practices. This strategic planning approach poses a series of distribution strategy scenarios, each evaluated by our mathematical optimisation model. The modeling methodology includes data pre-processing steps that facilitate the incorporation of critical customer service order cycle delivery requirements and transportation mode choice selections, as well as product returns and product refurbishment processes specific to the medical device industry. We also demonstrate how the incorporation of product pricing sensitivity analysis into our planning process facilitates the coordination of distribution network design strategy with sales and marketing strategic pricing decisions. We present a case study with numerical results.
Details
- Title: Subtitle
- A medical device distribution network design strategic planning process and optimisation model
- Creators
- Renato de MattaTan MillerEmmanuel Peters
- Resource Type
- Journal article
- Publication Details
- International journal of data analysis techniques and strategies, Vol.16(2), pp.126-161
- Publisher
- Inderscience Enterprises Ltd
- DOI
- 10.1504/IJDATS.2024.137858
- ISSN
- 1755-8050
- eISSN
- 1755-8069
- Language
- English
- Date published
- 01/01/2024
- Academic Unit
- Business Analytics
- Record Identifier
- 9984584873302771
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