Journal article
A review of touch research in consumer psychology
Journal of consumer psychology, Vol.34(2), pp.359-381
04/2024
DOI: 10.1002/jcpy.1413
Abstract
This article details the theoretical foundation of haptics in consumer research. We structure the review using a continuum from proximal touch-based interactions to increasingly distal interactions through devices, imagery, or language use. We begin with a focus on product/object touch in marketing highlighting touch for haptic information, touch for haptic pleasure, and touch for nonhaptic functional reasons. We then elaborate on research considering work compensating for actual touch through various mechanisms including device-mediated touch and imagery processing. Next, we examine interpersonal touch followed by a discussion on touch in sensory words and textual paralanguage. The authors note various avenues for future research in haptics with the aim to encourage research in consumer psychology and marketing.
Details
- Title: Subtitle
- A review of touch research in consumer psychology
- Creators
- Aradhna Krishna - University of Michigan–Ann ArborAndrea Webb Luangrath - University of IowaJoann Peck - University of Wisconsin–Madison
- Resource Type
- Journal article
- Publication Details
- Journal of consumer psychology, Vol.34(2), pp.359-381
- Publisher
- Wiley
- DOI
- 10.1002/jcpy.1413
- ISSN
- 1057-7408
- eISSN
- 1532-7663
- Number of pages
- 23
- Language
- English
- Electronic publication date
- 02/14/2024
- Date published
- 04/2024
- Academic Unit
- Marketing
- Record Identifier
- 9984564359902771
Metrics
3 Record Views