AOA symposium. Direct-to-consumer marketing in orthopaedic surgery: boon or boondoggle?

Journal article

Peer reviewed

Jonathan L Schaffer, Kevin J Bozic, Lawrence D Dorr, Dane A Miller and James V Nepola

Journal of bone and joint surgery. American volume, Vol.90(11), pp.2534-2543

11/2008

DOI: 10.2106/JBJS.G.00309

PMID: 18978423

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no abstract

United States

Orthopedics - economics

Marketing - methods

United States Food and Drug Administration

Orthopedic Equipment

Title: Subtitle: AOA symposium. Direct-to-consumer marketing in orthopaedic surgery: boon or boondoggle?
Creators: Jonathan L Schaffer - Advanced Operative Technology Group, Cleveland Clinic, 9500 Euclid Avenue, Desk A-41, Cleveland, OH 44195, USA. schaffj@ccf.org
Kevin J Bozic
Lawrence D Dorr
Dane A Miller
James V Nepola
Resource Type: Journal article
Publication Details: Journal of bone and joint surgery. American volume, Vol.90(11), pp.2534-2543
DOI: 10.2106/JBJS.G.00309
PMID: 18978423
NLM abbreviation: J Bone Joint Surg Am
ISSN: 0021-9355
eISSN: 1535-1386
Publisher: Journal of Bone and Joint Surgery Incorporated; United States
Language: English
Date published: 11/2008
Academic Unit: Orthopedics and Rehabilitation
Record Identifier: 9984040592702771

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