Journal article
Air pollution and green consumption of consumers in China's urban areas: a norm activation perspective
Human and ecological risk assessment, Vol.26(7), pp.1988-2010
08/08/2020
DOI: 10.1080/10807039.2019.1646633
Abstract
This study aims to explore how consumers' psychological factors affect their pro-environment purchasing behavior in a smog-ridden city. Based on the Protective Action Decision Model and Heuristic-Systematic Model, this study proposed a model to investigate consumers' decision-making process in purchasing green anti-smog products. It also provided new empirical evidence for the role of personal norms on consumers' green consumption behavior by examining the differences between two groups of consumers (i.e., green and non-green) through a multi-group path analysis. The predictions were tested using a questionnaire survey of 1,124 participants living in the Beijing-Tianjin-Hebei region of China. Results indicated that product knowledge, smog knowledge, risk perception, and systematic processing positively affected consumers' purchase intention. In addition, the significant differences of consumers with various personal norms in purchase decision-making were found in the current study. In the green group, product knowledge positively affected consumers' risk perceptions and systematic processing intentions. Information seeking increased their purchase intentions. However, these relationships were not significant in the non-green group. This study contributes to the existing literature by linking consumers' protective behaviors with green consumption and providing a comprehensive model for predicting consumers' purchase decisions.
Details
- Title: Subtitle
- Air pollution and green consumption of consumers in China's urban areas: a norm activation perspective
- Creators
- Ruiju Yang - School of Management, University of Science and Technology of ChinaJiuchang Wei - Center for Crisis Management Research (Sponsored by Beijing Planning Office of Philosophy & Social Science), School of Public Policy & Management, Tsinghua UniversityLiangdong Lu - School of Management, University of Science and Technology of ChinaLianjun Li - Department of Ecnomics, Tippie School of Business, Building, the University of Iowa
- Resource Type
- Journal article
- Publication Details
- Human and ecological risk assessment, Vol.26(7), pp.1988-2010
- Publisher
- Taylor & Francis
- DOI
- 10.1080/10807039.2019.1646633
- ISSN
- 1080-7039
- eISSN
- 1549-7860
- Grant note
- DOI: 10.13039/501100001809, name: National Natural Science Foundation of China, award: #, #
- Language
- English
- Date published
- 08/08/2020
- Academic Unit
- Economics
- Record Identifier
- 9984066112302771
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