Journal article
An analysis of the demand structure for branded consumer products
Applied ergonomics, Vol.1(1), pp.37-49
1969
DOI: 10.1016/0003-6870(69)90012-x
Abstract
This article reports the results of a demand analysis investigating the underlying structure and price responsiveness of a consumer product market. The analysis employs a non-linear demand model arising directly from recent empirical research on individual consumer behavior and is concerned with the determinants of market share in a competitive environment. The empirical investigation focuses on the form of the relationship relating price and advertising expenditures to market share, and in this interest a number of linear models relating these variables were fitted to provide a reference for the results obtained with the non-linear model. Finally, the results of the study were put into perspective and related to the relevant literature. © 1969 Pergamon Press Ltd.
Details
- Title: Subtitle
- An analysis of the demand structure for branded consumer products
- Creators
- Doyle L. Weiss - Purdue University, Herman C. Kramert Graduate School of Industrial Administration, United States
- Resource Type
- Journal article
- Publication Details
- Applied ergonomics, Vol.1(1), pp.37-49
- DOI
- 10.1016/0003-6870(69)90012-x
- ISSN
- 0003-6870
- Language
- English
- Date published
- 1969
- Academic Unit
- Marketing
- Record Identifier
- 9984963154002771
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