An integration of perspectives on aging and consumer decision making

Catherine A. Cole; Michelle P. Lee; Carolyn Yoon

doi:10.1016/j.jcps.2008.12.006

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An integration of perspectives on aging and consumer decision making

Journal article

Peer reviewed

An integration of perspectives on aging and consumer decision making

Catherine A. Cole, Michelle P. Lee and Carolyn Yoon

Journal of consumer psychology, Vol.19(1), pp.35-37

01/01/2009

DOI: 10.1016/j.jcps.2008.12.006

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Abstract

In this response we integrate the three Comments (Goldberg, forthcoming; Healey & Hasher, forthcoming; Sternthal & Bonezzi, forthcoming) on our original article (Yoon, Cole, & Lee, forthcoming) and suggest both enhancements to our conceptual framework and future research directions. As a group, the responses help guide future research by ably highlighting certain complexities of studying consumer decision making and aging. Acknowledging these complexities and nuances, while encouraging research on the effects of age oil consumer decision making, should help spark a new wave of studies in the area. (C) 2009 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.

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Details

Title: Subtitle: An integration of perspectives on aging and consumer decision making
Creators: Catherine A. Cole - University of Iowa
Michelle P. Lee - Singapore Management University
Carolyn Yoon - University of Michigan
Resource Type: Journal article
Publication Details: Journal of consumer psychology, Vol.19(1), pp.35-37
DOI: 10.1016/j.jcps.2008.12.006
ISSN: 1057-7408
eISSN: 1532-7663
Publisher: Wiley
Number of pages: 3
Language: English
Date published: 01/01/2009
Academic Unit: Marketing
Record Identifier: 9984962894102771

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