Associative effects of information framing

Irwin P. Levin

doi:10.3758/BF03330291

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Associative effects of information framing

Journal article

Open access

Associative effects of information framing

Irwin P. Levin

Bulletin of the Psychonomic Society, Vol.25(2), pp.85-86

03/01/1987

DOI: 10.3758/BF03330291

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Abstract

Previous research has demonstrated that the way in which information is presented or framed affects the evaluation and choice of objects such as consumer purchases. In the present study, more favorable associations to a purchase of ground beef were produced when the beef was described in terms of “percent lean” rather than “percent fat.” It is suggested that such associations to stimulus labels serve as mediators of the effects of information frame on judgment and decision making.

Details

Title: Subtitle: Associative effects of information framing
Creators: Irwin P. Levin - University of Iowa
Resource Type: Journal article
Publication Details: Bulletin of the Psychonomic Society, Vol.25(2), pp.85-86
DOI: 10.3758/BF03330291
ISSN: 0090-5054
Number of pages: 2
Language: English
Date published: 03/01/1987
Academic Unit: Marketing; Psychological and Brain Sciences
Record Identifier: 9984963200302771

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