Beyond the 4Ps: using relationship marketing to build value and demand for pharmacy services

Journal article

William R Doucette and Randal P McDonough

Journal of the American Pharmaceutical Association (1996), Vol.42(2), pp.183-194

03/2002

DOI: 10.1331/108658002763508470

PMID: 11926661

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no abstract

Community Pharmacy Services

Humans

Marketing of Health Services - methods

Professional-Patient Relations

Title: Subtitle: Beyond the 4Ps: using relationship marketing to build value and demand for pharmacy services
Creators: William R Doucette - University of Iowa
Randal P McDonough
Resource Type: Journal article
Publication Details: Journal of the American Pharmaceutical Association (1996), Vol.42(2), pp.183-194
DOI: 10.1331/108658002763508470
PMID: 11926661
ISSN: 1086-5802
Language: English
Date published: 03/2002
Academic Unit: Pharmacy Practice and Science
Record Identifier: 9984366028202771

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