Journal article
Changing a drug from Rx to OTC status the consumer behavior and public policy implications of switch drugs
The journal of product & brand management, Vol.10(1), pp.52-64
02/01/2001
DOI: 10.1108/10610420110382821
Abstract
The rapid proliferation of drugs being switched from prescription Rx to overthecounter OTC status within the USA has raised a number of important consumer behavior and public policy concerns. The following issue served as the focus of our research. Given the increasing assortment and widespread availability of Rx to OTC switch drugs, how might consumers health care preferences change That is, what factors influence whether a consumer is more likely to visit their physician rather than selfmedicate symptoms of heartburn and indigestion with a new switch drug
Details
- Title: Subtitle
- Changing a drug from Rx to OTC status the consumer behavior and public policy implications of switch drugs
- Creators
- Elizabeth H. Creyer - University of Arkansas at FayettevilleIllias Hrsistodoulakis - Greek Army, Athens, GreeceCatherine A. Cole - University of Iowa
- Resource Type
- Journal article
- Publication Details
- The journal of product & brand management, Vol.10(1), pp.52-64
- DOI
- 10.1108/10610420110382821
- ISSN
- 1061-0421
- eISSN
- 2054-1643
- Publisher
- MCB UP Ltd
- Number of pages
- 13
- Language
- English
- Date published
- 02/01/2001
- Academic Unit
- Marketing
- Record Identifier
- 9984962895802771
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