Journal article
Choice architecture for young adult blood donor recruitment - a feasibility study
Psychology, health & medicine, Vol.27(3), pp.722-727
03/16/2022
DOI: 10.1080/13548506.2021.1998561
PMID: 34730048
Abstract
Blood shortages remain an ongoing challenge, ameliorable by increasing blood donations. Choice architecture is an emerging concept in psychology dealing with the targeted presentation of options to encourage a desired decision. A pilot study was designed to test the feasibility of implementing six choice architecture strategies on a Midwest high-school blood drive. These include framing, conformity, mere measurement, availability heuristic, loss aversion and status quo bias. A pre-post interrupted time-series evaluation was performed to evaluate for an immediate impact on blood donations. All six of the intended choice architecture strategies were successfully implemented. The pre-intervention 5-year average number of blood donations per blood drive was 15 (4.3% of age eligible donors) whereas post intervention, the number of blood donors rose to 25 (7.1% of age eligible donors; p-value = .0013). The application of choice architecture to blood donor recruitment strategies is feasible and has the potential to reduce the burden of blood shortages.
Details
- Title: Subtitle
- Choice architecture for young adult blood donor recruitment - a feasibility study
- Creators
- John Dickens - University of IowaDavid S. Dickens - University of Iowa
- Resource Type
- Journal article
- Publication Details
- Psychology, health & medicine, Vol.27(3), pp.722-727
- Publisher
- Taylor & Francis
- DOI
- 10.1080/13548506.2021.1998561
- PMID
- 34730048
- ISSN
- 1354-8506
- eISSN
- 1465-3966
- Number of pages
- 6
- Language
- English
- Date published
- 03/16/2022
- Academic Unit
- Stead Family Department of Pediatrics; Hematology/Oncology
- Record Identifier
- 9984353829802771
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