Journal article
Cognitive and Age-Related Differences in the Ability to Use Nutritional Information in a Complex Environment
Journal of marketing research, Vol.27(2), pp.175-184
05/1990
DOI: 10.1177/002224379002700205
Abstract
Results from three experiments indicate how age, cognitive style, and perceptual aid affect consumers’ use of nutritional information. In experiments 1 and 2, age and perceptual aid influence accuracy in a cereal choice task. In experiment 3, perceptual aid interacts with cognitive style, influencing accuracy and decision time. The authors discuss implications for aging theory, consumer education, and public policy.
Details
- Title: Subtitle
- Cognitive and Age-Related Differences in the Ability to Use Nutritional Information in a Complex Environment
- Creators
- Catherine A. Cole - University of IowaGary J. Gaeth - University of Iowa
- Resource Type
- Journal article
- Publication Details
- Journal of marketing research, Vol.27(2), pp.175-184
- DOI
- 10.1177/002224379002700205
- ISSN
- 0022-2437
- eISSN
- 1547-7193
- Number of pages
- 10
- Language
- English
- Date published
- 05/1990
- Academic Unit
- Marketing
- Record Identifier
- 9984963136202771
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