Journal article
Combining personal and outside opinions: An information integration analysis
Bulletin of the Psychonomic Society, Vol.3(1), pp.44-46
1974
DOI: 10.3758/BF03333388
Abstract
Each of 37 college students was asked to rate and indicate how many times he had seen each movie in a list of 54 popular old movies to be used for assembling a college film festival. The student was then shown a set of ratings said to have been supplied by a committee selecting movies for the festival. Finally, he was asked to rerate each movie, giving the rating each movie would receive if he himself were added to the selection committee. Results supported a weighted average model in which the weight of a person’s initial rating on the composite rating was assumed to increase with the number of times he had seen the movie, and the weight of the committee’s rating was assumed to increase as a function of the number of committee members reported to have seen the movie.
Details
- Title: Subtitle
- Combining personal and outside opinions: An information integration analysis
- Creators
- Irwin P. Levin - University of Iowa
- Resource Type
- Journal article
- Publication Details
- Bulletin of the Psychonomic Society, Vol.3(1), pp.44-46
- DOI
- 10.3758/BF03333388
- ISSN
- 0090-5054
- Number of pages
- 3
- Language
- English
- Date published
- 1974
- Academic Unit
- Marketing; Psychological and Brain Sciences
- Record Identifier
- 9984963103002771
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