Journal article
Conflicting Messages: Overweight and Obesity Advertisements and Articles in Black Magazines
The Howard journal of communications, Vol.17(4), pp.265-285
12/01/2006
DOI: 10.1080/10646170600966527
Abstract
Three-quarters of U.S. Black women are overweight or obese, putting them at increased risk of multiple diseases, poorer quality of life, and a shorter life span. Media provide important normative information regarding overweight and obesity. This study examines Black women's magazines' food and non-alcoholic beverage advertisements and overweight and obesity editorial content to determine whether the products advertised and the articles' content models or inhibits healthy diet and physical activity as strategies to prevent and overcome overweight and obesity. Five hundred food and non-alcoholic beverage ads and 31 related articles printed in a sample of Ebony (n = 60), Essence (n = 60), and Jet (n = 60) magazines during a 20-year period were content analyzed. Overall, results show the vast majority of advertisements in all three magazines consistently advertised foods and non-alcoholic beverages high in empty calories and low in nutritional value. In contrast, a majority of the articles named balanced diet/fewer calories and physical activity as solutions for preventing and overcoming overweight and obesity. Implications for framing public health issues using media advocacy theory are offered.
Details
- Title: Subtitle
- Conflicting Messages: Overweight and Obesity Advertisements and Articles in Black Magazines
- Creators
- Teresa Mastin - Department of Advertising, Public Relations, and Retailing , Michigan State UniversityShelly Campo - Department of Community and Behavioral Health and Department of Communication Studies , University of Iowa
- Resource Type
- Journal article
- Publication Details
- The Howard journal of communications, Vol.17(4), pp.265-285
- Publisher
- Taylor & Francis Group
- DOI
- 10.1080/10646170600966527
- ISSN
- 1064-6175
- eISSN
- 1096-4649
- Language
- English
- Date published
- 12/01/2006
- Academic Unit
- Communication Studies; Graduate College Admin and Gen; Community and Behavioral Health
- Record Identifier
- 9984063110502771
Metrics
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