Journal article
Construction and retrieval of evaluative judgments: The attitude strength moderation model
Journal of experimental social psychology, Vol.76, pp.54-66
05/01/2018
DOI: 10.1016/j.jesp.2017.12.005
Abstract
Disagreement exists as to the psychological processes underlying reports of evaluative judgments, with some theorists suggesting that attitudes can be retrieved and used to guide evaluative judgments, and others suggesting that such judgments are the result of construction, wherein evaluative judgments are constructed on the spot, and as needed. We propose the attitude strength moderation model, which predicts that evaluative judgments of an object associated with strong attitudes are often the result of retrieval processes, whereas the evaluative judgments associated with weak attitudes are often the result of construction processes. We examine these hypotheses in three experiments. The first and second experiments compare response latencies to sequential evaluative and attribute judgments. The third experiment uses eye-tracking. All three experiments provide support for the attitude strength moderation model.
Details
- Title: Subtitle
- Construction and retrieval of evaluative judgments: The attitude strength moderation model
- Creators
- Dhananjay Nayakankuppam - University of IowaJoseph R. Priester - University of Southern CaliforniaJae Hwan Kwon - Baylor UniversityLeigh Anne Novak Donovan - Illinois State UniversityRichard E. Petty - The Ohio State University
- Resource Type
- Journal article
- Publication Details
- Journal of experimental social psychology, Vol.76, pp.54-66
- Publisher
- Elsevier
- DOI
- 10.1016/j.jesp.2017.12.005
- ISSN
- 0022-1031
- eISSN
- 1096-0465
- Number of pages
- 13
- Grant note
- SCP
- Language
- English
- Date published
- 05/01/2018
- Academic Unit
- Marketing
- Record Identifier
- 9984380522802771
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