Journal article
Consumer decision making and aging: Current knowledge and future directions
Journal of consumer psychology, Vol.19(1), pp.2-16
01/01/2009
DOI: 10.1016/j.jcps.2008.12.002
Abstract
We review existing know ledge about older consumers and decision making. We develop a conceptual framework that incorporates the notion of fit between individual characteristics, task demands and the contextual environment. When the fit is high, older consumers use their considerable knowledge and experience to compensate for the impact of any age-related changes in abilities and resources. When the fit is relatively low, older consumers feel increased need to adapt their decision making processes. We discuss these consumer adaptations and propose a number of research questions related to the processes underlying them in order to contribute to a better understanding of how they can lead to more effective consumer decision making for older adults. We further consider some pragmatic implications of the adaptations for marketing management and public policy. (C) 2008 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.
Details
- Title: Subtitle
- Consumer decision making and aging: Current knowledge and future directions
- Creators
- Carolyn Yoon - University of MichiganCatherine A. Cole - University of IowaMichelle P. Lee - Singapore Management University
- Resource Type
- Journal article
- Publication Details
- Journal of consumer psychology, Vol.19(1), pp.2-16
- DOI
- 10.1016/j.jcps.2008.12.002
- ISSN
- 1057-7408
- eISSN
- 1532-7663
- Publisher
- Elsevier
- Number of pages
- 15
- Language
- English
- Date published
- 01/01/2009
- Academic Unit
- Marketing
- Record Identifier
- 9984962893202771
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