Journal article
Content Quality of Web-Based Short-Form Videos for Fire and Burn Prevention in China: Content Analysis
Journal of medical Internet research, Vol.25(1), p.e47343
06/30/2023
DOI: 10.2196/47343
PMCID: PMC10365633
PMID: 37389906
Abstract
Web-based short-form videos are increasingly popular for disseminating fire and burn prevention information, but their content quality is unknown.
We aimed to systematically assess the characteristics, content quality, and public impact of web-based short-form videos offering primary and secondary (first aid) prevention recommendations for fires and burns in China between 2018 and 2021.
We retrieved short-form videos offering both primary and secondary (first aid) information to prevent fire and burn injuries published on the 3 most popular web-based short-form video platforms in China: TikTok, Kwai, and Bilibili. To assess video content quality, we calculated the proportion of short-form videos that included information on each of the 15 recommendations for burn prevention education from the World Health Organization (WHO; P
) and that correctly disseminated each recommendation (P
). High P
and P
indicated better content quality. To assess their public impact, we calculated the median (IQR) of 3 indicators: the number of comments, likes, and saves as a favorite by viewers. Chi-square test, trend chi-square test, and Kruskal-Wallis H test examined differences in indicators across the 3 platforms, years, content, and time duration of videos and between videos disseminating correct versus incorrect information.
Overall, 1459 eligible short-form videos were included. The number of short-form videos increased by 16 times between 2018 and 2021. Of them, 93.97% (n=1371) were about secondary prevention (first aid) and 86.02% (n=1255) lasted <2 minutes. The proportion of short-form videos including each of the 15 WHO recommendations ranged from 0% to 77.86% (n=1136). Recommendations 8, 13, and 11 had the highest proportions (n=1136, 77.86%; n=827, 56.68%; and n=801, 54.9%, respectively), whereas recommendations 3 and 5 were never mentioned. Among the short-form videos that included the WHO recommendations, recommendations 1, 2, 4, 6, 9, and 12 were always disseminated correctly, but the other 9 recommendations were correctly disseminated in 59.11% (120/203) to 98.68% (1121/1136) of videos. The proportion of short-form videos including and correctly disseminating the WHO recommendations varied across platforms and years. The public impact of short videos varied greatly across videos, with a median (IQR) of 5 (0-34) comments, 62 (7-841) likes, and 4 (0-27) saves as a favorite. Short-form videos disseminating correct recommendations had larger public impact than those disseminating either partially correct or incorrect knowledge (median 5 vs 4 comments, 68 vs 51 likes, and 5 vs 3 saves as a favorite, respectively; all P<.05).
Despite the rapid increase in the number of web-based short-form videos about fire and burn prevention available in China, their content quality and public impact were generally low. Systematic efforts are recommended to improve the content quality and public impact of short-form videos on injury prevention topics such as fire and burn prevention.
Details
- Title: Subtitle
- Content Quality of Web-Based Short-Form Videos for Fire and Burn Prevention in China: Content Analysis
- Creators
- Lang Qin - Central South UniversityMing Zheng - Xiangya Hospital Central South UniversityDavid C Schwebel - University of Alabama at BirminghamLi Li - Central South UniversityPeixia Cheng - Capital Medical UniversityZhenzhen Rao - Central South UniversityRuisha Peng - Central South UniversityPeishan Ning - Central South UniversityGuoqing Hu - Central South University
- Resource Type
- Journal article
- Publication Details
- Journal of medical Internet research, Vol.25(1), p.e47343
- DOI
- 10.2196/47343
- PMID
- 37389906
- PMCID
- PMC10365633
- NLM abbreviation
- J Med Internet Res
- ISSN
- 1438-8871
- eISSN
- 1438-8871
- Language
- English
- Date published
- 06/30/2023
- Academic Unit
- Research Administration
- Record Identifier
- 9984949458702771
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