Journal article
Contextualizing Nonprofits’ Use of Links on Twitter During the West African Ebola Virus Epidemic
Communication studies, Vol.70(3), pp.313-331
05/27/2019
DOI: 10.1080/10510974.2018.1539021
Abstract
This study investigates how nonprofit organizations use hyperlinks embedded in tweets for strategic communication during global health crises. Within the 1,494 links included in tweets about Ebola, organizations shared owned and earned media, including news stories directly or indirectly referencing their work and positive mentions from others on social media. Links allowed organizations to raise awareness about Ebola in West Africa, promote their work, and highlight endorsements from news media and influential users. Raising awareness and building trust are key steps in becoming credible sources during highly uncertain crises.
Details
- Title: Subtitle
- Contextualizing Nonprofits’ Use of Links on Twitter During the West African Ebola Virus Epidemic
- Creators
- Melissa Tully - Melissa Tully is an Associate Professor in the School of Journalism and Mass Communication at the University of Iowa. Her research focuses on digital and social media, civic and online engagement, and news media literacyKajsa E Dalrymple - Kajsa E. Dalrymple is an Associate Professor in the School of Journalism and Mass Communication and a faculty associate of the Water Sustainability Initiative at the University of Iowa. Her research explores connections between strategic communication efforts, social influence, and behavior changeRachel Young - Rachel Young is an Assistant Professor in the School of Journalism and Mass Communication at the University of Iowa. Her research investigates the role of social media and other user-generated digital content in health communication
- Resource Type
- Journal article
- Publication Details
- Communication studies, Vol.70(3), pp.313-331
- DOI
- 10.1080/10510974.2018.1539021
- ISSN
- 1051-0974
- eISSN
- 1745-1035
- Language
- English
- Date published
- 05/27/2019
- Academic Unit
- Center for Social Science Innovation; Injury Prevention Research Center; Public Policy Center (Archive); School of Journalism and Mass Communication
- Record Identifier
- 9984083856302771
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