Journal article
Controlling Segregation in Social Network Dynamics as an Edge Formation Game
IEEE transactions on network science and engineering, Vol.9(4), pp.2317-2329
07/01/2022
DOI: 10.1109/TNSE.2022.3162789
Abstract
This paper studies controlling segregation in social networks via exogenous incentives. We construct an edge formation game on a directed graph. A user (node) chooses the probability with which it forms an inter- or intra- community edge based on a utility function that reflects the tradeoff between homophily (preference to connect with individuals that belong to the same group) and the preference to obtain an exogenous incentive. Decisions made by the users to connect with each other determine the evolution of the social network. We explore an algorithmic recommendation mechanism where the exogenous incentive in the utility function is based on weak ties which incentivizes users to connect across communities and mitigates the segregation. This setting leads to a submodular game with a unique Nash equilibrium. In numerical simulations, we explore how the proposed model can be useful in controlling segregation and echo chambers in social networks under various settings.
Details
- Title: Subtitle
- Controlling Segregation in Social Network Dynamics as an Edge Formation Game
- Creators
- Rui Luo - Cornell UniversityBuddhika Nettasinghe - Cornell UniversityVikram Krishnamurthy - Cornell University
- Resource Type
- Journal article
- Publication Details
- IEEE transactions on network science and engineering, Vol.9(4), pp.2317-2329
- Publisher
- IEEE
- DOI
- 10.1109/TNSE.2022.3162789
- ISSN
- 2327-4697
- eISSN
- 2334-329X
- Grant note
- CCF-2112457 / National Science Foundation (10.13039/501100008982) W911NF-19-1-0365 / Army Research Office; U.S. Army Research Office (10.13039/100000183)
- Language
- English
- Date published
- 07/01/2022
- Academic Unit
- Business Analytics
- Record Identifier
- 9984422858602771
Metrics
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