Journal article
Convergence across alternative methods for forming strategic groups
Strategic management journal, Vol.18(9), pp.745-760
10/1997
DOI: 10.1002/(SICI)1097-0266(199710)18:9<745::AID-SMJ925>3.0.CO;2-U
Abstract
We studied the convergence of three different methods for identifying group structure (strategic groups) in a single competitive environment. Using a version of the MTMM matrix, we tested the convergent validity of the concept of strategic groups in a mature, geographically delimited competitive environment. We find significant evidence of convergence between competitive structures identified using archival and perceptual data as well as those identified using archival measures of strategy and direct measures of competitors. There is limited evidence of convergence between competitive structures identified from perceptual and direct measures. Taken as a whole, these results are consistent with the emerging theory of strategic groups. We conclude that strategic groups are a theoretical construct and not a methodological artifact, as is suggested by some authors. © 1997 by John Wiley & Sons, Ltd.
Details
- Title: Subtitle
- Convergence across alternative methods for forming strategic groups
- Creators
- Deepika Nath - Ernst & YoungThomas S. Gruca - University of Iowa
- Resource Type
- Journal article
- Publication Details
- Strategic management journal, Vol.18(9), pp.745-760
- Publisher
- John Wiley & Sons, Ltd
- DOI
- 10.1002/(SICI)1097-0266(199710)18:9<745::AID-SMJ925>3.0.CO;2-U
- ISSN
- 0143-2095
- eISSN
- 1097-0266
- Number of pages
- 16
- Language
- English
- Date published
- 10/1997
- Academic Unit
- Marketing
- Record Identifier
- 9984380485302771
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