Journal article
Correcting Misperceptions About Genetically Modified Food on Social Media: Examining the Impact of Experts, Social Media Heuristics, and the Gateway Belief Model
Science communication, Vol.43(2), pp.225-251
04/01/2021
DOI: 10.1177/1075547020981375
Abstract
We experimentally test whether expert organizations on social media can correct misperceptions of the scientific consensus on the safety of genetically modified (GM) food for human consumption, as well as what role social media cues, in the form of "likes," play in that process. We find expert organizations highlighting scientific consensus on GM food safety reduces consensus misperceptions among the public, leading to lower GM misperceptions and boosting related consumption behaviors in line with the gateway belief model. Expert organizations' credibility may increase as a result of correction, but popularity cues do not seem to affect misperceptions or credibility.
Details
- Title: Subtitle
- Correcting Misperceptions About Genetically Modified Food on Social Media: Examining the Impact of Experts, Social Media Heuristics, and the Gateway Belief Model
- Creators
- Leticia Bode - Georgetown UniversityEmily K. Vraga - University of MinnesotaMelissa Tully - University of Iowa
- Resource Type
- Journal article
- Publication Details
- Science communication, Vol.43(2), pp.225-251
- DOI
- 10.1177/1075547020981375
- ISSN
- 1075-5470
- eISSN
- 1552-8545
- Publisher
- Sage
- Number of pages
- 27
- Grant note
- Georgetown University
- Language
- English
- Date published
- 04/01/2021
- Academic Unit
- Center for Social Science Innovation; Injury Prevention Research Center; Public Policy Center (Archive); School of Journalism and Mass Communication
- Record Identifier
- 9984283717502771
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