Journal article
DIVISIONAL MULTIMARKET CONTACT WITHIN AND BETWEEN MULTIUNIT ORGANIZATIONS
Academy of Management journal, Vol.47(1), pp.117-128
02/01/2004
DOI: 10.2307/20159564
Abstract
The theory of multimarket contact has important but uninvestigated implications for interactions among a firm's divisions because divisions often meet and even compete in multiple geographical and product markets. I hypothesize that firms with incentives to induce competition among divisions will act to reduce levels of multimarket contact among those divisions. Further, I predict that, in markets with substantial uncertainty, firms will increase divisional multimarket contact. I find support for these hypotheses in the setting of the franchised fast-food industry.
Details
- Title: Subtitle
- DIVISIONAL MULTIMARKET CONTACT WITHIN AND BETWEEN MULTIUNIT ORGANIZATIONS
- Creators
- A Kalnins
- Resource Type
- Journal article
- Publication Details
- Academy of Management journal, Vol.47(1), pp.117-128
- DOI
- 10.2307/20159564
- ISSN
- 0001-4273
- eISSN
- 1948-0989
- Language
- English
- Date published
- 02/01/2004
- Academic Unit
- Management and Entrepreneurship
- Record Identifier
- 9984083228502771
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