Journal article
Data-driven customer acceptance for attended home delivery
OR spectrum, Vol.46(2), pp.295-330
2023
DOI: 10.1007/s00291-023-00712-4
PMCID: PMC10066988
PMID: 37360931
Abstract
Abstract
Home delivery services require the attendance of the customer during delivery. Hence, retailers and customers mutually agree on a delivery time window in the booking process. However, when a customer requests a time window, it is not clear how much accepting the ongoing request significantly reduces the availability of time windows for future customers. In this paper, we explore using historical order data to manage scarce delivery capacities efficiently. We propose a sampling-based customer acceptance approach that is fed with different combinations of these data to assess the impact of the current request on route efficiency and the ability to accept future requests. We propose a data-science process to investigate the best use of historical order data in terms of recency and amount of sampling data. We identify features that help to improve the acceptance decision as well as the retailer’s revenue. We demonstrate our approach with large amounts of real historical order data from two cities served by an online grocery in Germany.
Details
- Title: Subtitle
- Data-driven customer acceptance for attended home delivery
- Creators
- Charlotte Köhler - European University ViadrinaAnn Melissa Campbell - University of IowaJan Fabian Ehmke - University of Vienna
- Resource Type
- Journal article
- Publication Details
- OR spectrum, Vol.46(2), pp.295-330
- DOI
- 10.1007/s00291-023-00712-4
- PMID
- 37360931
- PMCID
- PMC10066988
- NLM abbreviation
- OR Spectr
- ISSN
- 1436-6304
- eISSN
- 1436-6304
- Publisher
- Springer Berlin Heidelberg
- Grant note
- Projekt DEAL
Open Access funding enabled and organized by Projekt DEAL
- Language
- English
- Date published
- 2023
- Academic Unit
- Business Analytics
- Record Identifier
- 9984824322102771
Metrics
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