Journal article
Decision neuroscience
Marketing letters, Vol.16(3-4), pp.375-386
12/2005
DOI: 10.1007/s11002-005-5899-8
Abstract
This article presents an introduction to and analysis of an emerging area of research, namely decision neuroscience, whose goal is to integrate research in neuroscience and behavioral decision making. The article includes an exposition of (1) how the exponential accumulation of knowledge in neuroscience can potentially enrich research on decision making, (2) the range of techniques in neuroscience that can be used to shed light on various decision making phenomena, (3) examples of potential research in this emerging area, and (4) some of the challenges readers need to be cognizant of while venturing into this new area of research.
Details
- Title: Subtitle
- Decision neuroscience
- Creators
- Baba Shiv - Stanford Graduate School of Business, United StatesAntoine Bechara - University of Southern CaliforniaIrwin Levin - University of IowaJoseph W. Alba - Florida CollegeJames R. Bettman - Duke UniversityLaurette Dube - McGill UniversityAlice Isen - Cornell UniversityBarbara Mellers - University of California, BerkeleyAle Smidts - Erasmus University RotterdamSusan J. Grant - University of Colorado BoulderA. Peter Mcgraw - University of Colorado Boulder
- Resource Type
- Journal article
- Publication Details
- Marketing letters, Vol.16(3-4), pp.375-386
- DOI
- 10.1007/s11002-005-5899-8
- ISSN
- 0923-0645
- eISSN
- 1573-059X
- Number of pages
- 12
- Grant note
- P01 NS19632 / National Science Foundation (http://data.elsevier.com/vocabulary/SciValFunders/100000001) National Institutes of Health (http://data.elsevier.com/vocabulary/SciValFunders/100000002)
- Language
- English
- Date published
- 12/2005
- Academic Unit
- Marketing; Psychological and Brain Sciences
- Record Identifier
- 9984963202502771
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