Journal article
Designing Media Messages About Health and Nutrition: What Strategies Are Most Effective?
Journal of nutrition education and behavior, Vol.39(2), pp.S13-S19
2007
DOI: 10.1016/j.jneb.2006.09.001
PMID: 17336800
Abstract
This report focuses on how to design media messages about nutrition that will persuade people to adopt healthful behaviors. The Elaboration Likelihood Model (ELM) is used as a theoretical framework to explore different information-processing modes that individuals employ in a variety of communication situations. Studies from the fields of communication and psychology are briefly reviewed, with a focus on the source and message strategies that are most likely to persuade different types of audiences to change their nutritional attitudes and behaviors.
Details
- Title: Subtitle
- Designing Media Messages About Health and Nutrition: What Strategies Are Most Effective?
- Creators
- Barbara J Wilson - Department of Speech Communication, University of Illinois at Urbana-Champaign, Urbana, Illinois
- Resource Type
- Journal article
- Publication Details
- Journal of nutrition education and behavior, Vol.39(2), pp.S13-S19
- DOI
- 10.1016/j.jneb.2006.09.001
- PMID
- 17336800
- NLM abbreviation
- J Nutr Educ Behav
- ISSN
- 1499-4046
- eISSN
- 1878-2620
- Publisher
- Elsevier Inc
- Language
- English
- Date published
- 2007
- Academic Unit
- President; Communication Studies
- Record Identifier
- 9984105800002771
Metrics
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