Journal article
Developmental differences in children's reactions to a toy advertisement linked to a toy-based cartoon
Journal of broadcasting & electronic media, Vol.36(4), pp.371-394
09/01/1992
DOI: 10.1080/08838159209364188
Abstract
In this experiment, girls from three age groups (4-6, 7-8, 9-11 years) viewed a toy advertisement in one of three contexts: adjacent to a related toy-based cartoon, nonadjacent to the toy-based cartoon, or with an unrelated cartoon. The youngest group was less able to recognize the toy ad and comprehend its intent when it was shown with the related cartoon (adjacent or nonadjacent) than with an unrelated cartoon. The two older groups showed no such differences. Unexpectedly, none of the age groups were more persuaded by the ad when shown with the toy-based cartoon. The findings concur with developmental theories regarding perceptual dependence.
Details
- Title: Subtitle
- Developmental differences in children's reactions to a toy advertisement linked to a toy-based cartoon
- Creators
- Barbara J Wilson - Associate Professor in the Department of Communication , University of CaliforniaAudrey J Weiss - Doctoral candidate in the Department of Communication , University of California
- Resource Type
- Journal article
- Publication Details
- Journal of broadcasting & electronic media, Vol.36(4), pp.371-394
- Publisher
- Taylor & Francis Group
- DOI
- 10.1080/08838159209364188
- ISSN
- 0883-8151
- eISSN
- 1550-6878
- Language
- English
- Date published
- 09/01/1992
- Academic Unit
- President; Communication Studies
- Record Identifier
- 9984105917102771
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