Journal article
Differing Influences of Political Communication: Examining How News Use and Conversation Shape Political Engagement in Nigeria
International journal of communication (Online), Vol.16, pp.5023-5045
10/01/2022
Abstract
Nigeria is an emerging democracy with a political communication environment that supports citizen engagement. Using the differential gains model as theoretical framework, this study tests how different types of political communication relate to three forms of political engagement: non-conventional (protest), conventional (campaign volunteer), and voting. Using a "boots on the ground" sampling approach in six Nigerian geopolitical regions (N = 900), findings highlight how reliance on different types of political information can enhance or undermine citizen engagement. Specifically, results show political talk and texting are the most impactful across engagement types, while traditional news use discourages disruptive non-conventional engagement. Mixed evidence for the differential gains model is identified, and the role of political communication within an emerging democracy is discussed. Recommendations for governmental and nongovernmental political advocacy organizations seeking to mobilize citizens are provided. Keywords: political engagement, Nigeria, democracy, media use, SMS, text messaging
Details
- Title: Subtitle
- Differing Influences of Political Communication: Examining How News Use and Conversation Shape Political Engagement in Nigeria
- Creators
- Oluseyi AdegbolaSherice GearhartBingbing Zhang
- Resource Type
- Journal article
- Publication Details
- International journal of communication (Online), Vol.16, pp.5023-5045
- Publisher
- University of Southern California, Annenberg School for Communication & Journalism, Annenberg Press
- ISSN
- 1932-8036
- Language
- English
- Date published
- 10/01/2022
- Description audience
- Academic
- Academic Unit
- Center for Social Science Innovation; School of Journalism and Mass Communication
- Record Identifier
- 9984446709902771
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