Journal article
Directing the Dialogue: The Relationship Between YouTube Videos and the Comments They Spur
Journal of information technology & politics, Vol.10(3), pp.276-292
07/01/2013
DOI: 10.1080/19331681.2013.794120
Abstract
This study performs a content analysis of 207 YouTube videos and 45,759 comments about the Proposition 8 campaign in California. Specifically, we examine how a video's tone and focus are related to comment features. We find consistent support for the flow of information from topics mentioned in the video to topics addressed in commentary, as well as uptake of an uncivil tone from the video to the comments. Implications are discussed for promoting higher quality online information exchanges and the democratic merits of social media.
Details
- Title: Subtitle
- Directing the Dialogue: The Relationship Between YouTube Videos and the Comments They Spur
- Creators
- Stephanie Edgerly - Medill School of Journalism , Northwestern UniversityEmily K Vraga - Department of Communication , George Mason UniversityKajsa E Dalrymple - School of Journalism and Mass Communication , The University of IowaTimothy Macafee - School of Journalism and Mass Communication , University of Wisconsin-MadisonTimothy K. F Fung - Department of Communication Studies , Hong Kong Baptist University
- Resource Type
- Journal article
- Publication Details
- Journal of information technology & politics, Vol.10(3), pp.276-292
- Publisher
- Routledge
- DOI
- 10.1080/19331681.2013.794120
- ISSN
- 1933-1681
- eISSN
- 1933-169X
- Language
- English
- Date published
- 07/01/2013
- Academic Unit
- School of Journalism and Mass Communication; Public Policy Center (Archive)
- Record Identifier
- 9984083806202771
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