Discussion of Average versus Extreme Case Severity in Pandemic Risk Communications

Brian J Zikmund-Fisher; Aaron M Scherer; Megan Knaus; Enny Das; Angela Fagerlin

doi:10.3201/eid2304.161600

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Discussion of Average versus Extreme Case Severity in Pandemic Risk Communications

Journal article

Open access

Peer reviewed

Discussion of Average versus Extreme Case Severity in Pandemic Risk Communications

Brian J Zikmund-Fisher, Aaron M Scherer, Megan Knaus, Enny Das and Angela Fagerlin

Emerging infectious diseases, Vol.23(4), pp.706-708

04/2017

DOI: 10.3201/eid2304.161600

PMCID: PMC5367401

PMID: 28322691

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https://doi.org/10.3201/eid2304.161600View

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Abstract

To investigate determinants of the public's perceptions of disease threat, in 2015 we conducted a randomized survey experiment in the Netherlands. Adults who read a mock news article describing average +or extreme outcomes from a hypothetical influenza pandemic were more influenced by average than by extreme case information. Presenting both types of information simultaneously appeared counterproductive.

Risk Reduction Behavior

Humans

Middle Aged

Influenza, Human - epidemiology

Male

Pandemics - statistics & numerical data

Risk

Data Collection

Health Knowledge, Attitudes, Practice

Young Adult

Netherlands

Adolescent

Aged, 80 and over

Mass Media

Adult

Female

Surveys and Questionnaires

Aged

Disease Transmission, Infectious

Communication

Details

Title: Subtitle: Discussion of Average versus Extreme Case Severity in Pandemic Risk Communications
Creators: Brian J Zikmund-Fisher
Aaron M Scherer
Megan Knaus
Enny Das
Angela Fagerlin
Resource Type: Journal article
Publication Details: Emerging infectious diseases, Vol.23(4), pp.706-708
DOI: 10.3201/eid2304.161600
PMID: 28322691
PMCID: PMC5367401
NLM abbreviation: Emerg Infect Dis
ISSN: 1080-6040
eISSN: 1080-6059
Language: English
Date published: 04/2017
Academic Unit: General Internal Medicine; Internal Medicine
Record Identifier: 9984094353602771

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